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About ObserveID

ObserveID – Securing hybrid and multicloud infrastructures with real-time identity intelligence, automation, and governance.

Our mission is to protect our customers' most valuable assets and inspire confidence in conducting business in the modern era.

ObserveID is a Cloud Infrastructure Entitlement Management (CIEM) solution for hybrid and multicloud architectures enabling real-time identity intelligence, automation, and governance.

Founded in 2020, and launched in 2021, ObserveID is the brainchild of company founder Axay Desai. Along with his co-founder, Srikanth Palle, the industry veterans joined forces to create ObserveID. The company solves what they view as the fastest growing challenge in cybersecurity – identity access and entitlement risks in hybrid and multicloud environments.

With the increasing adoption of cloud-first strategies, organizations are ending up with complex hybrid or multicloud architectures. This has resulted in fragmented identities and challenges for security professionals to monitor them through a single pane of glass. As such, organizations have had to layer multiple different solutions using inefficient manual processes to address the missing pieces creating greater surface area, access, and entitlement risks.

The ObserveID platform features a robust, fully-featured, and customizable dashboard that gives enterprises complete visibility to monitor and control identity access entitlements and data across the cloud. Using its propriety Universal Connector, ObserveID securely links all the critical identity-related information and enforces rules and policies with real-time intelligence and proactive automation to prevent and remediate threats. ObserveID focuses on the Principle of Least Privilege (PoLP) for identities and entitlements, along with both Role-Based Access Control (RoBAC) and Rule-Based Access Control (RuBAC), allowing enterprises to reduce the growing risks associated with over-privileged access.

Perhaps most importantly, a key goal for the founders was to ensure that ObserveID was built with versatility of deployment and integration in mind. It can be fully utilized independently as a complete end-to-end solution. It can also be used as a complement to all major existing platforms, filling in the gaps that exist with traditional IAM/PAM/SIEM solutions. ObserveID integrates into multicloud environments with any cloud service providers, such as AWS, Azure, Google, and Oracle, and also with the organization’s on-premise or hybrid architectures.

ObserveID’s global headquarters is in the Greater Los Angeles Area, with a Canadian office in Toronto, Canada.

Our Leadership Team

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Axay Desai

Founder & CEO

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Axay has more than 25 years of industry experience both asa successful entrepreneur and industry veteran. His career began as a Senior Oracle Professional for nearly 15 years where he developed a strong reputation amongst industry peers and colleagues. Following that, Axay decided to focus on his passion for using his knowledge and experience to create and launch start-ups. As an entrepreneur, Axay founded multiple companies including his most recent, Guardian Technology Group (GTG).  GTG, which is still growing and operating, was an immediate success because it solved many of the problems that Axay identified with Managed Services Providers. Proudly, his team has maintained a nearly 100% retention rate among its clients focusing on innovation and automation, and creating solutions that consistently deliver value.

Axay holds a Masters in Environmental Engineering from the University of Southern California (USC).

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Srikanth Palle

Co-Founder & Chief Product Officer

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Srikanth is a Technologist whose passion is building innovative technology products. Srikanth is an ‘IDMantrik’ who has helped several high-profile customers with their complex Identity and Access management issues with cutting edge design solutions.  With decades of IT experience in both leadership and management roles, Srikanth thrives when faced with new challenges especially in relation to Identities. Srikanth is an industry-recognized expert in Database Administration, Application Development, Integrations, Security, Auditing and Identity Management. He has extensive experience with SOX, HIPAA, NERC compliance implementations with various product suites, including SailPoint, Sun IDM, CA IAM, Oracle Identity management, RSA IMG (Aveksa) Role management, and Sun Role Manager (VAAU).

Srikanth holds a Bachelors Degree in Computer Science & Engineering from Mysore University, India.

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Jared Ross

Chief Operating Officer

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With nearly two decades of operations experience, Jared created and launched a startup, successfully growing the business from a pre-revenue concept into a multi-million dollar, multi-business unit operation which is still growing today. Jared has experience across several industries, beginning his career in banking at Canada’s largest bank, along with work in the education, sustainability, technology, and food and beverage industries. He has consulted globally in several countries including Canada, US, UK, India, and China. Jared thrives in helping companies develop and implement strategies in very complex environments. Most recently, Jared co-founded a not-for-profit Toronto-based collaborative technology think tank bringing brilliant minds together to work on developing new ideas and concepts, each with an ESG purpose in mind.

Jared holds a Bachelor of Commerce (Honours) degree from the University of Manitoba, and an MBA from the Rotman School at the University of Toronto.

Axay has more than 25 years of industry experience both asa successful entrepreneur and industry veteran. His career began as a Senior Oracle Professional for nearly 15 years where he developed a strong reputation amongst industry peers and colleagues. Following that, Axay decided to focus on his passion for using his knowledge and experience to create and launch start-ups. As an entrepreneur, Axay founded multiple companies including his most recent, Guardian Technology Group (GTG).  GTG, which is still growing and operating, was an immediate success because it solved many of the problems that Axay identified with Managed Services Providers. Proudly, his team has maintained a nearly 100% retention rate among its clients focusing on innovation and automation, and creating solutions that consistently deliver value.

Axay holds a Masters in Environmental Engineering from the University of Southern California (USC).

Srikanth is a Technologist whose passion is building innovative technology products. Srikanth is an ‘IDMantrik’ who has helped several high-profile customers with their complex Identity and Access management issues with cutting edge design solutions.  With decades of IT experience in both leadership and management roles, Srikanth thrives when faced with new challenges especially in relation to Identities. Srikanth is an industry-recognized expert in Database Administration, Application Development, Integrations, Security, Auditing and Identity Management. He has extensive experience with SOX, HIPAA, NERC compliance implementations with various product suites, including SailPoint, Sun IDM, CA IAM, Oracle Identity management, RSA IMG (Aveksa) Role management, and Sun Role Manager (VAAU).

Srikanth holds a Bachelors Degree in Computer Science & Engineering from Mysore University, India.

With nearly two decades of operations experience, Jared created and launched a startup, successfully growing the business from a pre-revenue concept into a multi-million dollar, multi-business unit operation which is still growing today. Jared has experience across several industries, beginning his career in banking at Canada’s largest bank, along with work in the education, sustainability, technology, and food and beverage industries. He has consulted globally in several countries including Canada, US, UK, India, and China. Jared thrives in helping companies develop and implement strategies in very complex environments. Most recently, Jared co-founded a not-for-profit Toronto-based collaborative technology think tank bringing brilliant minds together to work on developing new ideas and concepts, each with an ESG purpose in mind.

Jared holds a Bachelor of Commerce (Honours) degree from the University of Manitoba, and an MBA from the Rotman School at the University of Toronto.

Advisory Board

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Stephenie Southard

Advisory Board Member

Vice-President & CISO

Baxter Credit Union (BCU)

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Mrs. Southard has over 25 years’ experience in Information Technology and Security. She is a strategic executive with success in physical and logical governance, risk management, acquisitions and incident response. She has presented significant reductions in costs, while building strong teams in tandem. Stephenie has championed several initiatives around cybersecurity, physical controls, compliance, business resiliency, system consolidation and secure datacenter site expansions/relocations.

Mrs. Southard has worked in the Government, Educational, Not-for-Profit and Financial sectors. Stephenie headed the initiative of building, managing and motivating several teams in IT, security, audit, enterprise risk management and remediation/compliance with regulators and auditing bodies. She also administered the operations of multiple 24/7 security control centers and staff. Mrs. Southard has extensive knowledge in SOC, GSMA,-SAS, PCI, ISO, NCUA and Homeland Security certifications and assessments.

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Aarti Gadhia

Advisory Board Member

Enterprise Sales Canada & APAC

Bugcrowd

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Aarti Gadhia is a champion for empowering women in cybersecurity and has dedicated her entire career to breaking down barriers and boundaries to achieve equality for underrepresented groups in STEM and in leadership.

She founded Standout to Lead to empower women in cyber security to join corporate boards and SHE (Sharing Her Empowerment) with the mission to be a collective voice within the organization to influence a change and close the gender diversity gap. The outcome has been a 50% increase in the number of women being hired.

Aarti was born in Kenya and moved to the UK asa young woman away from her family to pursue a degree in Financial Economics. She immigrated to Vancouver Canada and entered the cybersecurity industry working with prestigious companies including Sophos, Trend Micro, Carbon Black(VMware) and currently at Bugcrowd. Aarti was recently appointed as the Board Director for ObserveID, an identity intelligence and automation platform. 

She has over 20 years experience across Sales, Customer Success and Channel. She currently serves as a Board Director on the OWASP Vancouver Chapter, ISACA Vancouver She Leads Tech and as a Board Advisor for WiCYS Western Canada Affiliate. Aarti was recently quoted in Canadian Security Magazine as she shared her views on the importance of soft skills to break down barriers in traditional hiring.

Aarti received the Top 20 Women in Cyber Security Award in Canada. She recently participated as a judge for the African Women in Security Network. This year she was featured in "The Rise of the Cyber Women: Volume Two" as she shared her Safari of experiences to be a change agent and pave the path for future generations.

Mrs. Southard has over 25 years’ experience in Information Technology and Security. She is a strategic executive with success in physical and logical governance, risk management, acquisitions and incident response. She has presented significant reductions in costs, while building strong teams in tandem. Stephenie has championed several initiatives around cybersecurity, physical controls, compliance, business resiliency, system consolidation and secure datacenter site expansions/relocations.

Mrs. Southard has worked in the Government, Educational, Not-for-Profit and Financial sectors. Stephenie headed the initiative of building, managing and motivating several teams in IT, security, audit, enterprise risk management and remediation/compliance with regulators and auditing bodies. She also administered the operations of multiple 24/7 security control centers and staff. Mrs. Southard has extensive knowledge in SOC, GSMA,-SAS, PCI, ISO, NCUA and Homeland Security certifications and assessments.

Aarti Gadhia is a champion for empowering women in cybersecurity and has dedicated her entire career to breaking down barriers and boundaries to achieve equality for underrepresented groups in STEM and in leadership.

She founded Standout to Lead to empower women in cyber security to join corporate boards and SHE (Sharing Her Empowerment) with the mission to be a collective voice within the organization to influence a change and close the gender diversity gap. The outcome has been a 50% increase in the number of women being hired.

Aarti was born in Kenya and moved to the UK asa young woman away from her family to pursue a degree in Financial Economics. She immigrated to Vancouver Canada and entered the cybersecurity industry working with prestigious companies including Sophos, Trend Micro, Carbon Black(VMware) and currently at Bugcrowd. Aarti was recently appointed as the Board Director for ObserveID, an identity intelligence and automation platform. 

She has over 20 years experience across Sales, Customer Success and Channel. She currently serves as a Board Director on the OWASP Vancouver Chapter, ISACA Vancouver She Leads Tech and as a Board Advisor for WiCYS Western Canada Affiliate. Aarti was recently quoted in Canadian Security Magazine as she shared her views on the importance of soft skills to break down barriers in traditional hiring.

Aarti received the Top 20 Women in Cyber Security Award in Canada. She recently participated as a judge for the African Women in Security Network. This year she was featured in "The Rise of the Cyber Women: Volume Two" as she shared her Safari of experiences to be a change agent and pave the path for future generations.

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Tom Malta

Advisory Board Member

CEO and Principal

IAM Experts, LLC

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Tom Malta’s extensive career in Financial Services Technology and Cyber Security started 25+ years ago as a hands-on developer building and supporting front office trading systems for many of the top Wall St. Brokerages and InvestmentBanks. Shortly after moving to Goldman Sachs in 2000, he landed in CyberSecurity and has been there ever since focused on building and executing GlobalCyber Security Solutions. Over the past 20+ years he’s led many successfulCyber Security IAM Programs utilizing custom build as well as off the shelf technology supporting internal, external, customer, and 3rd party/cloud identities alike.

Tom is currently CEO and Principal at IAM Experts, LLC which is a boutique cybersecurity startup focused on helping international clients with IAM design, strategic advisory, and execution. One of Tom’s current client’s is Okta, where he is currently helping to build out their GTM strategy specific to the FS vertical. Before IAM Experts, Tom was the Global Head of IAM at Navy FederalCredit Union where he was responsible for design, development, and execution of build/buy solutions supporting both internal personnel (WIAM) and NFCU customers alike (CIAM).

As a recognized Subject Matter Expert in IAM and a recent winner of the 2021 IAM Evangelist of the Year award, Tom spends a lot of his time giving back to the industry through board representations, speaking engagements, and contributing to research papers. His passion for the space is unparalleled and he enjoys staying current with emerging technologies such as biometrics, AI, ML, dynamic authorization, continuous authentication, and blockchain.

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John Stauffacher

Advisory Board Member

Regional Director

Panasonic North America

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John Stauffacher is a breaker, builder, enabler. A rare bread that is as much comfortable in the board room as he is on stage speaking at some of the worlds most prominent security conferences. The best-selling author of 'Web Application Firewalls: A practicalApproach' Mr. Stauffacher has earned a reputation amongst his peers for truly understanding the adversarial mindset.

Mr. Stauffacher has spent the better part of his 25 years in the security industry breaking, building, and empowering teams to do better. From his long tenure as a consultant helping the fortune 50 find innovative ways to deploy their technology stacks, to running product security and incident response for the North American arm of a largeJapanese conglomerate.

Mr. Stauffacher achieved notoriety within the early days of BugBounty scene, being one of the original users of both HackerOne and Bugcrowd. His work along with that of a slew of others helped turned what was thought of as just a niche footnote, into a bonafide security tool.

His art is turning otherwise catastrophic experiences into something that companies can use to facilitate change, build better products, come out stronger, and realize efficiencies in the assets they already have.

By studying our opposition, we can create better defenses and understand our own position in the game.

Tom Malta’s extensive career in Financial Services Technology and Cyber Security started 25+ years ago as a hands-on developer building and supporting front office trading systems for many of the top Wall St. Brokerages and InvestmentBanks. Shortly after moving to Goldman Sachs in 2000, he landed in CyberSecurity and has been there ever since focused on building and executing GlobalCyber Security Solutions. Over the past 20+ years he’s led many successfulCyber Security IAM Programs utilizing custom build as well as off the shelf technology supporting internal, external, customer, and 3rd party/cloud identities alike.

Tom is currently CEO and Principal at IAM Experts, LLC which is a boutique cybersecurity startup focused on helping international clients with IAM design, strategic advisory, and execution. One of Tom’s current client’s is Okta, where he is currently helping to build out their GTM strategy specific to the FS vertical. Before IAM Experts, Tom was the Global Head of IAM at Navy FederalCredit Union where he was responsible for design, development, and execution of build/buy solutions supporting both internal personnel (WIAM) and NFCU customers alike (CIAM).

As a recognized Subject Matter Expert in IAM and a recent winner of the 2021 IAM Evangelist of the Year award, Tom spends a lot of his time giving back to the industry through board representations, speaking engagements, and contributing to research papers. His passion for the space is unparalleled and he enjoys staying current with emerging technologies such as biometrics, AI, ML, dynamic authorization, continuous authentication, and blockchain.

John Stauffacher is a breaker, builder, enabler. A rare bread that is as much comfortable in the board room as he is on stage speaking at some of the worlds most prominent security conferences. The best-selling author of 'Web Application Firewalls: A practicalApproach' Mr. Stauffacher has earned a reputation amongst his peers for truly understanding the adversarial mindset.

Mr.Stauffacher has spent the better part of his 25 years in the security industry breaking, building, and empowering teams to do better. From his long tenure asa consultant helping the fortune 50 find innovative ways to deploy their technology stacks, to running product security and incident response for theNorth American arm of a large Japanese conglomerate.

Mr. Stauffacher achieved notoriety within the early days of BugBounty scene, being one of the original users of both HackerOne and Bugcrowd. His work along with that of a slew of others helped turned what was thought of as just a niche footnote, into a bonafide security tool.

His art is turning otherwise catastrophic experiences into something that companies can use to facilitate change, build better products, come out stronger, and realize efficiencies in the assets they already have.

By studying our opposition, we can create better defenses and understand our own position in the game.